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Rupa Islan
Aug 01, 2022
In Welcome to the Arts Forum
As can be seen from the figure below, the company's main business income currently mainly comes from 2C's value-added telecommunications business. Therefore, we can see its product matrix on Flush's official website, including PC-side financial Buy email list forums, stock trading software and various mobile-side software, in order to stimulate user activity and increase C-end order revenue (C-end order revenue = C-end users number x activity x ARPU). After the bull market in 2015, such as Xueqiu, Niuguwang, Aitou and other rising stars, the mainstream needs of investors such as trading, information, investment advice, and social networking have been basically satisfied. It is not easy for established Internet information financial service providers to find a good angle for new and active promotion. However, the more advanced users in securities, the more personalized needs they will have. Although they are relatively small, the value created by these users may not be low. As early as 2009, Flush proposed to enter A, to study robot investment advisors, and in 2013, it launched “i-asking for wealth”—“making stock selection a matter of one sentence”, thus further forming barriers to the investment advisory service industry. 2. Product positioning Compared with general-purpose search engines such as Baidu, "I Ask Cai" uses vertical financial search as the entry point, including information, stocks, funds, Hong Kong stocks and encyclopedia searches, etc., which can better help Flush when the stock market is bad. Stick users. iWancai also embeds the Flush stock trading APP and Flush Finance, etc., for users to quickly select stocks, and independently developed iWancai stock selection and Wencai intelligent robot APP to form an important member of the Flush product matrix. As shown in the figure below, as of May 2017, the traffic of the main website of Flush has declined in the past three months like other securities and finance websites; while the traffic of iWencai website in May 2017 increased to before March 2.6 times. It can be seen that today, with the popularity of artificial intelligence, people are more and more concerned about robo-advisory products.
Flush product matrix survey (1): robo-advisor robot i asks content media
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Rupa Islan

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