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Shormila Shormi
Jul 31, 2022
In Welcome to the Arts Forum
Once, I took the high-speed train to Beijing. To Beijing, there are more than 4 hours. The TV opposite me has been playing advertisements on a phone number list loop. Its hard work makes you feel like it's disrespectful to its sweat by not looking at it. I looked twice. Immediately, I was attracted by this ad. When you see this picture, what do you think it is? "White and black" cold medicine? no. This is an advertisement for the "Wan Wei Education" company selling books. Wan Wei, as soon as you hear the name, you know that it alludes to "everything is inferior, only reading is high". This represents values, not surprising. But I am surprised that a publishing organization that sells books can afford to pay to advertise on high-speed train TV. I immediately thought of my publishing house, CITIC Group, why don't you advertise for me on the high-speed rail? But after thinking about it, the profit of the book is really meager, and I can't afford to advertise - a book that sells 30,000 copies is a bestseller. For a book of 50 yuan, the author gets 10%, which is 5 yuan. The manuscript fee for a bestseller is 150,000. There are not many publishing houses. To be profitable enough to advertise, it would have to sell 300,000 copies, or even 3 million copies.
How to quickly judge whether an industry is worth joining?
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Shormila Shormi

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