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rajia rimi
Jun 11, 2022
In Welcome to the Arts Forum
I believe Artificial Intelligence (AI) will be a key driver of change in PPC in 2018 as it will lead to more and better PPC intelligence. So far, I've discussed the roles humans will play when PPC management becomes almost fully automated, and six strategies Industry Email List can be adopted by agencies to future-proof their business. In this final article on the state of AI in PPC, I will cover AI technology. Why AI took years to matter to PPC AI has been around since 1956 and Industry Email List PPC has been around since the late 1990s. So why has it taken until now for the role of AI in paid search to become a hot topic in our industry? ? This is because we have recently reached an inflection point where, due to the exponential nature of technological advancement, we are now seeing improvements that took years happen in weeks. What drives this is the exponential growth explained by Industry Email List Moore's Law, the principle that computing power doubles roughly every 18 months. The Industry Email List result of exponential growth is hard for humans to grasp, so let me give you an example that doesn't involve computational speeds, as those can be a bit too conceptual. Let's apply this speed doubling to cars instead, where we can more easily understand how it affects the distances we travel and how quickly we get somewhere. Imagine if the first car, invented by Karl Benz in 1885 with a top speed of around 10 mph, doubled in speed every 18 months. In 1885, we could have driven this car through a typical town in an hour. After doubling its speed 27 times (the same number of times the Industry Email List chip has doubled its speed since its invention), we could have been to the sun in Industry Email List about 4 minutes. And less than 18 months later, it would take about 2 hours to get to Neptune, the farthest planet in our solar system. (Voyager 2 made the same trip in about 12 years.) Because computing speed has already doubled
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